The Secret In the Box

Hey, what’s good?

We’d like to say we are. Because we are here for our homegirl, mother Earth. We are here for changes. Collective change. Big change. And when we say big, we mean BIG.

We’re someone who acts for the greater good. But we’re not pretentious about it. Climate change is no joke, but we like to make jokes anyway. Because a person smiling is easier to convince than someone who’s frowning.

We know a thing or two about what’s good for the climate. One thing is that it’s actually possible to make everyday products that don’t harm the planet. Another thing is that to even mention the word good we need to give back to the people most vulnerable to climate change. So, we don’t keep the whole cookie. We split it, and use it to help those in need. 

We don’t blame anyone for being oblivious to this. At some point, we were as oblivious as you. We can however be a bit cheeky towards gigantic corporations acting like there are no options in production. Like plastic is a necessity. It’s not, but you've got to want to change. We’re not going to point fingers, but come on, get on board the train towards good already.

Speaking of trains. It’s not like we only think about the materials we use. We think about all the steps. From the first linseed collected to the phone in your hand. From the little cotton plant to the t-shirt hugging your shoulders. It’s living working conditions, transport, energy, purchasing, delivery, and end-use. Backwards and forwards, from top to bottom.

We want to be part of the journey towards that day when we can answer the question “Hey what’s good?” with “You know what? We’re good. We made it. We’re fine.” Do you?

Join the good fight. 

We usually don't point fingers but…

Few things trigger us more than greenwashing. When companies engage in environmentally harmful practices but pretend to be eco-friendly, it is a double-edged sword of deception and damage to our planet. While companies behaving badly is bad, companies masking their actions with false claims of sustainability is even worse.

As long as this is ongoing we will try to fight it.


About the Brand Audit

A brand audit is a collective research effort aimed at identifying the corporations responsible for plastic pollution. It involves counting and documenting the logos found on plastic waste.

The core brand audit methodology was developed by a coalition of environmental organizations, including the Global Alliance for Incinerator Alternatives (GAIA), Mother Earth Foundation, Citizen Consumer and Civic Action Group (CAG), and Greenpeace Philippines. These groups collaborated in 2017 to conduct the first extensive brand audit on Freedom Island in the Philippines.

Read more about the initiative and the full report here.